Advertising novelty



Au 11, 1942. Q R E S 2,292,697

ADVERTISINGNOVELTY Filed June 28, 1941 A.B.C. COMPANY. OMAHA NEB.

I: uni? O PHONE NUMBERS NO NAME NAME AD VE RTI'SEMENT (Mi-W7 PatentedAug. 11, 1942 UNITED STATES PATENT OFFICE ADVERTISING NOVELTY Louis J.Juergens, Omaha, Nebr.

Application June 28,1941, Serial No. 400,243

6 Claims.

This invention relates generally to new and useful improvements inadvertising novelties and has among its objects to provide a new anduseful wall or desk utility which is particularly adapted for use as atelephone accessory and which lends itself to use as an economical anduseful advertising novelty.

Among the distinctive features of my invention are the following:

(a) The device may be made preferably from a single folded piece ofpaper, cardboard, or fiber-board; such device may also be made from twoseparate pieces of suitable material and provided with a hinge; asillustrated in Figs. 4 and of the attached drawing.

(b) The device consists of a backing and a cover; the backing isprovided with a phone listing column, or columns of ruled spaces forinsertion therein of telephone directory data such as names andtelephone numbers, an advertisement, a perforation through which astring may be attached for securement of a pencil, and one or moreperforations through which. a screw or screws may be projected forsecurement of the device to a wall or other support; the cover'isprovided with an advertisement, a thermometer, a memorandum pad and acalendar.

(0) The securement screws are concealed from View by the cover whichalso conceals the list of names and telephone numbers but makes suchlist readily available by simply lifting thecover, such provision andarrangement affording an artistic display of a device which is bothornate and utilitarian. V

(d) The memorandum or scratch pad and calendar are detachably supportedon the cover and are therefore replaceable to afford extended use of thedevice.

(e) Novel means are provided for detachably supporting the scratch padand calendar in the form of cuts in the cover sheet through which thebackings of the scratch pad and calendar may extend for support.

(1) The cover of the device is formed with a bent portion at its upperend which, in conjunction with the backing, provides a tubular pocketfor retainment therein of a pencil.

My invention consists in the provision of a novel advertising devicehaving the above mentioned features and providing the herein illustratedand described facilities and the invention is disclosed and embodied inthe novel combination, construction andarrangement of the members andparts shown in the preferred embodiments in the attached drawing,described in the following specification, and particularly pointed outin the appended claims.

In the drawing: 7

Fig. l is a front view of a device embodying my invention;

Fig. 2 is an enlarged vertical section of the device taken on line 2. 2of Fig. 1;

Fig. 3 shows the device with the cover opened in aligned position withthe backing;

Fig. 4 illustrates a modification of my invention wherein the cover andbacking are made of paper, cardboard or fiberboard, indicated by numeralI0, and folded over itself, preferably transversely in the medialportion, as indicated by the dotted line H, to thereby provide a coverportion l2 and a backingv portion I3.

On the upper or exposed face of the backin portion 13 are ruled columnsof blank spaces in which may be inserted telephone directory data, suchas names of parties and their telephone numbers, a name column isindicated.

by l4, and a telephone number column is indicated by l5.

The front face of the backing portion l3 also carries any suitableadvertisement I6 and perforations l1 are provided for suitable securingmeans, such as screws or nails, for securing the device onto a wall orany other suitable support. The backing portion is also provided with aperforation H) from which a string-attached pencil may be suspended.

The cover portion I2 supports a thermometer I9, a memorandum or scratchpad 20, a calendar pad 2|, and carries any desirable advertisement 22.The scratch pad 20 is preferably disposed between the advertisement 22and the calendar 2|, and the thermometer [9 being located on one side ofthe scratch pad 20. The thermometer I9 is affixed to a cardboard backing23. Preferably, the scratch pad 2%) and calendar pad 2| are providedwith the usual cardboard backs, respectively, 24 and 25. r a

The thermometer I9, scratch pad 20, and calendar pad 2| may be securelymounted on the cover portion l2 by adhesively securing their cardboardbacks to one face of the cover portion I2, but I prefer to make thescratch pad 20 and calendar pad 2| renewable or replaceable units hencethese units are removably supported on the outer face of the coverportion I2.

The cover portion I2 is provided with an elongated opening 26, whichforms an ornate framelike opening for the thermometer I9, the cardboardbacking 23 of which is adhesively secured to the back face of the coverportion I2.

The cardboard back 24 of the scratch pad 20 is removably supported undera horizontal strap 21 and its lower corners are inserted in oppositelyangularly disposed cuts 28 into engagement with the back face of thecover portion I 2.

The strap 21 is formed between the horizontally disposed spaced parallelcuts 29 each of which preferably die-cut with curved ends to providetab-like portions 30 at such cut ends.

When the cardboard back 24 of the scratch pad 20 is passed under thestrap 21, the lower one pair of such tab-like portions 30 extend overthe front or outer face of the back 24 at the side margins thereof,while the upper pair of such tab-like portions 30 engage the rear faceside marginal portions of the back 24. These tab-like portions 30facilitate the insertion of the back 24 under the strap 21, resisttearing of the cover portion I2 at the ends of the cuts 29, andfacilitate the withdrawal of the cardboard back 24 for replacement by anew scratch pad.

The calendar pad 2| is similarly supported under a similar but narrowerstrap 21 and within the angularly cut portions 28'.

The listed telephone numbers are readily available to the user by thesimple upward swinging movement of the cover portion I2 to expose toView the backing portion I 3.

During the use of the device by a telephone user, the scratch pad 20 andcalendar 2I are conveniently available for immediate use and reference.The strap 2! permits use of a scratch pad in which the sheets areadhesively bound together at their upper ends and same may be readilytorn off such pad to present a neat appearance in contradistinction topads having stapled perforated sheets.

Figs. 4 and show my device constructed of a separate cover I2 andseparate backing sheet I3 suitably hingedly secured together at theirupper ends, as by the adhesive fabric hinge 3|.

In the modification shown in Figs. 6 and 7, the device is constructed ofa single sheet of material, as illustrated in Figs. 1, 2 and 3, but thecover portion I2 is formed at its upper end with an integral transversetubular pencil pocket 32 disposed between the angularly disposed bentportions 33 and 34 and such pocket 32 is retained by securing the coverportion I2, immediately below the angular portion 34, to the backing I3by the spaced staples 35. I prefer to provide the cover portion I2 witha horizontal indented bend line 36 spaced below the staples 35 aboutwhich line 36 the cover I 2 is bent when it is raised to expose to Viewthe telephone directory on the backing portion I 3.

As clearly shown in Figs. 6 and 7, the pocket 32 provides a convenientreceptacle for the pencil 31.

It will be readily apparent that the appearance of the device isenhanced by the concealment of the securing screws or nails under thecover I2.

Another important feature of my invention is found in providing thememorandum pad 20 with superimposed daily sheets which are successivelydated including the day of the week, month and date, as indicated bynumeral 38 in Fig. 1. This dating of the memorandum sheets makes itpossible to make a notation of a future telephone call upon the sheetcarrying the day and month on which such telephone call is to be made.The names and telephone numbers of selected telephone subscribers arelisted on the backing I3.

It will be readily apparent that my invention not only provides a novelinexpensive advertising novelty but that the elements thereof, such asthe memorandum pad, dated sheets of the memorandum pad, calendar, andprovision of selected names of telephone subscribers are so arranged andassociated functionally with one another that cooperative use makes sucha device a very convenient and useful telephone accessory. The dates offuture telephone calls may be checked with reference to the calendarduring a telephone conversation and promptly noted upon one of the datedmemorandum sheets which are successively daily presented to the view ofthe user and when such future dated sheet is presented to the view ofthe user, such user may conveniently and quickly ascertain the telephonenumber of the partly to be called on such day by simply lifting thecover I2 to thereby expose to view the telephone listings on the backingI3.

I claim:

1. A device of the kind described comprising a single sheet of materialfolded over itself to provide a backing portion and a cover portion,said sheet of material having a shaped portion constituting a channeladapted to support a pencil therein, a removable memorandum pad having acardboard backing supported on said cover portion, means for retainingsaid memorandum cardboard backing on said cover portion comprising atransversely disposed strap formed integrally with said cover portion bya pair of transverse spaced parallel cuts and said cover having a cutportion below said strap, said memorandum pad cardboard backing havingits upper portion supported under said strap and its lower end portionextending into said out portion below said strap, and means for securingthe device in stationary hanging position extending through the devicebacking portion and normally concealed from exterior view by said coverportion.

2. A device as embodied in claim 1 and including said pair of transversespaced parallel cuts each terminating in a formation to provide atab-like extension, the tab-like extensions formed at the ends of theupper one of said spaced parallel cuts being formed integrally with thebody of the cover portion and the tab-like extensions formed at the endsof the lower one of said spaced parallel cuts being formed integrallywith said strap.

3. A device as embodied in claim 1 and including said pencil-supportingshaped portion comprising a transversely disposed bent formation ofV-shaped cross-section formed integrally with and transversely of saidcover portion, and means for securing a transverse portion of said coverportion disposed adjacent to and below said V- shaped pencil-supportingportion to said backing portion whereby said V-shaped cover portiontogether with said backing portion provide a tubular receptacle oftriangular cross-section for the pencil, said cover portion beinghingedly movable about a line below said secured transverse portion.

4. A device of the kind described comprising a cover, a backing for saidcover, said cover being hingedly associated with said backing, andcarrying a removable memorandum pad thereon having a cardboard backing,means for retaining said memorandum pad cardboard backing comprising apair of transverse spaced parallel cuts providing a strap portion formedat the ends integrally with said cover, said cover having a cut portionbelow said strap portion, said memorandum pad cardboard backing havingits upper portion supported under said strap portion and its lower endportion extending into said out portion below said strap portion, andmeans for securing the device in stationary position extending throughthe device backing and normally concealed from exterior view by saidcover.

5. A device as embodied in claim 4 and including said cover providedwith a pencil receptacle disposed transversely of said cover and formedintegrally with said cover.

6. A device as embodied in claim 4 and including said cover provided atits upper end with a pencil receptacle disposed transversely of andformed integrally with said cover, said receptacle comprising atransversely disposed bent formation of v-shaped cross-section and thecover portion immediately below said V-shaped formation being secured tothe device backing whereby said V-shaped formation of the cover togetherwith the device backing provide a tubular receptacle of triangularcross-section for the pencil.

LOUIS J. JUERGENS.

